Vicsal Development Corporation (VICSAL),
is a private family corporation primarily engaged in the retail business. It
owns and operates a chain of department stores and supermarkets popularly known
as Metro.
Incorporated in 1981, Metro opened its first department store
and supermarket in 1982. Its inception was through the vision of the late Sir
Victor Gaisano, a seasoned retailer and one of the revered members of the
Gaisano family. The Gaisanos owned and managed the former White Gold Department
Store, the first department store and supermarket business in Cebu. White Gold
lasted for 30 years and became the largest of its kind since its establishment
in 1949. With the help of his wife, Sally Gaisano, and four children —
Margaret, Jack, Edward and Frank, Victor Gaisano envisioned a department store
and supermarket that will offer quality and a variety of merchandise in a
friendly atmosphere and at prices that are highly competitive and reasonable.
Metro’s business operations were shaped and influenced by the combined
experiences of the Gaisano family in the retail industry. It has an aggressive
advertising and promotion strategy which calls for constant visibility in
print, radio and television throughout the years. It enjoys the patronage of
all types of customers and is the leading retail store in Cebu.
VICSAL
also penetrated the world of stock brokerage, banking and other financial
services, real estate development and travel agency.
Metro’s vision is to become a world-class retail store and enjoy the process of attaining it. Its mission is to provide quality environment, quality service, and to be responsive to customers’ needs in the highest current standard. Metro was built firmly on the philosophy of customer centeredness.
Today, Metro is known for its comfortable and friendly outlets that offer a wide assortment of fresh and quality products at reasonable prices. Their retail activities typically range from supermarket operations, department store operations, appliances, fine jewelry, pharmacy, fast food outlets, bakeshops, coffee shops, photocopying, framing, embroidery and gift wrapping services.
Through a series of expansions and partnerships with Ayala Land Inc. and other major developers, it now operates 16 retail outlets, located in the city of Cebu with two, Mandaue City, Toledo City, Lapu-Lapu City, City of Naga, Bogo City. In Luzon area Legazpi City, Lucena City, Bonifacio Global City, Taguig City, Angeles City, Pampanga, Alabang, Muntinlupa, Binodo Manila and Imus, Cavit. And also the nearby Visayan province of Maasin Southern Leyte, Tacloban City and Talisay City, Negros Occidental. All Metro Department Stores and Supermarkets are located inside multi-level store buildings.
